عنوان مقاله [English]
نویسنده [English]چکیده [English]
Explaining the Behavior of IT Consumer Based on the Technology Acceptance Model:During the last decade, due to the growing volume and complexity of information generated in the process of working through the enlargement of the organization, the importance of moving towards the use of information systems is required to further enhance the efficiency and effectiveness of organizations. On the other hand, at this age, because of the competition between organizations in their products and services, being behind is hard to compensate. So, the one is really important is realizing that the use of these tools in an organization should be accepted by the staffs; because they should use the systems. This needs to conduct research to identify the determinants of user acceptance of information systems reveal. Understanding the factors that lead to the adoption of new technologies and create the conditions under which information technologies intended to be accepted increase the importance of research in the field of identifying and explaining consumer behavior. Due to this, the study aimed to identify technology acceptance models especially in an information technology field that concentrate on this issue and explain technology acceptance on different kind of systems. Finally, this study introduces the Unified Theory of Acceptance and Use of Technology as a proper model that can be used in this scope. At the end, the variables of Unified Theory of Acceptance and Use of Technology are compared with variables of other types of technology acceptance model.