Strategic Perspective on the Factors Influencing the Commercialization and 4Market Entry in Iran with MetaSynthesis

Abstract

Commercialization is one of the important steps in the innovation development process, converting research and invention to a marketable product. On the other hand, the influence of several indicators on the process of developing commercialization should be studied and identified. Considering the importance of the issue, the aim of this study was employing comprehensive approach and strategic perspective to identify indicators of commercialization in Iran. For this purpose, in this study, meta-synthesis approach was employed to analyze other researchers’ results and findings. With comprehensive studies conducted on factors influencing commercialization in scientific databases, 38 articles were eventually identified. Results in three basic dimensions of organizational close environment and far environment were classified,containing 16 subsidiary dimensions and 34 components. The results show that in organizational dimension contributing factors include management, human resources, corporate strategy, financial and organizational relationships as well as product specifications. in the close environment, various stakeholders, customers and competitors should be regarded. Furthermore, ultimately in the far environment, there are regulatory, social, governance, structural, political, economic and technological factors.

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