نوع مقاله : ترویجی
نویسندگان
1 دانشجوی دکترا مدیریت تکنولوژی، گروه مدیریت تکنولوژی،دانشکده مدیریت،دانشگاه آزاد اسلامی واحد تهران جنوب،تهران،ایران
2 استادیار سیاستگذاری علم و فناوری، دانشکده مدیریت، دانشگاه آزاد اسلامی واحد تهران جنوب، تهران، ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Global sports events have today become a vital platform for achieving public diplomacy goals, with countries utilizing this opportunity to strengthen their national image, manage crises, and improve diplomatic relations. One of these tools is Sports-Tech Diplomacy, which this article examines in a comparative analysis of its role in enhancing the sports diplomacy of Israel, Qatar, and Japan. The research method of this paper is qualitative, based on comparative analysis, which explores the sports-tech diplomacy strategies in these three cases. In this study, Israel has utilized sports technologies and digital tools as a means to promote national vision and reduce political tensions. Qatar, during the 2022 World Cup, created a global experience by incorporating cutting-edge technologies in smart stadiums and digital management, which boosted the country's diplomatic standing. Japan, at the 2020 Olympics, employed artificial intelligence and robotics not only for pandemic crisis management but also to convey messages of innovation and safety to the world. This analysis demonstrates that all three cases have leveraged technology in sports diplomacy to enhance their international standing. However, Israel's focus was on reducing political tensions, Qatar concentrated on creating global experiences, and Japan showcased innovation, crisis management, and safety. Ultimately, Iran can use sports as a common language to advance its diplomatic goals and, by hosting and participating in international events such as the Central Asian Football Cup (CAFA) and reviving the World Civilizations Cup, strengthen its political, economic, and cultural relations, while presenting a positive image of the country to the world through effective cooperation, strategic partnerships, mutual respect, and technological advancement.
کلیدواژهها [English]
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